I love trying new food products, especially when they conveniently arrive at my front door! Rick Guarnaccia, the CEO (Chief "Everything" Officer) of Natural G Foods, sent over his new Wave Bars for my two cents. It's a soft granola bar made with a bunch of fruits and vegetables including apples, pumpkin, carrots, broccoli, kale, beets, strawberries, raspberries and blueberries. The sweeteners are date paste, tapioca syrup and agave. It also contains rolled oats and seeds (sunflower, pumpkin, flax). One bar has 170 calories, 7 grams fat, 20 mg sodium, 3 grams fiber, 3 grams protein, 9 grams sugar, and 430 mg of healthful omega-3 fats (from the flaxseeds).
Before the birth of Wave Bar, Rick and his wife Monica had baked a bar similar to this one for their three daughters. Like many parents, they wanted their kids to eat more fruits and vegetables, and this snack seemed the perfect conception. With all the different fruits and veggies in the Wave Bar that are listed first among the ingredients, I was surprised the bar contained only 1/2 serving of fruit and 1/2 serving vegetables. But after all it is a snack size bar and what I appreciate about real fruit bars is that kids become familiar with the natural tart flavors, so that ideally eating whole fruits and vegetables will be more accepted.
So I gave a thumbs-up for the product's nutritional profile with no artificial colors or flavors and that the company is a start-up by parents trying to improve kids' nutrition. Bigger question, how was the taste? Chewy, tangy and mildly sweet. I loved the richness from the seeds. Unfortunately my son is still, shall we say, selective about fruits and vegetables so he took one whiff and refused the bar. But I enjoyed the natural flavors of the various fruits (couldn't detect the broccoli or kale!) and that it was very satisfying. It would be great as part of a breakfast on-the-go or for a late afternoon snack. As for my son, maybe I'll try covering it in melted dark chocolate.
Disclosure: I received food samples but no monetary compensation for my honest review of this product.