This month is #pinktober, breast cancer awareness month to raise funds for research and treatments. A full one-year course of the drug Herceptin, a first-line treatment for a certain type of early stage breast cancer, costs about $70,000. With my work at Dana-Farber, I have seen treatments add invaluable years to lives or cause a remission, but some patients develop a recurrence or more aggressive forms of the cancer, so research pushes forward. This month retail has turned pink, not only with pins and clothing, but dishwashing liquid, cookies, and even KFC with pink tubs of fried chicken labeled "Buckets for the Cure." You wonder how much of the profits of these products end up in the right place.
Food Should Taste Good has joined the fight against breast cancer by teaming up with Play for P.I.N.K., whose events raise money that goes directly to The Breast Cancer Research Foundation. I did a review on Food Should Taste Good's tortilla chips three years ago when they were based in Needham, MA. I'm thrilled to see that this local company has thrived and is still carrying my favorite sweet potato chip. All of their tortilla chips have a short ingredients list with no artificial colors or preservatives, are made with whole grains, and are low in sodium even though they don't taste it. Their site offers several yummy dip recipes like Edamame Puree and a seasonal Sweet Pumpkin Dip. This month Food Should Taste Good has dressed their chips in pink packaging, but regardless of sales they will be donating at least $100,000 to Play for P.I.N.K.
Many of us know someone with breast cancer but feel awkward or don't know how to help directly. I love this page from the Susan G. Komen website with tips from survivors, family members and other co-survivors on how to best support someone with breast cancer.
Disclosure: I received food samples from Food Should Taste Good for this post.